According to the ISSP, the International Society of Sustainability Professionals, case studies seem to be the major obstacle to implementing sustainable measures. The C-suite needs to know there is a favorable impact on profits. It can't be just a nice to have as sustainability is not a buyer motivation. Buyer experience is the motivation.
According to the ISSP, the International Society of Sustainability Professionals, case studies seem to be the major obstacle to implementing sustainable measures. The C-suite needs to know there is a favorable impact on profits. It can't be just a nice to have as sustainability is not a buyer motivation. Buyer experience is a motivation.