I have lived in CA my whole ...
Published by Adam Pettler, Open Innovation Leader, Brita / Clorox
I have lived in CA my whole life, and honestly find this question difficult to answer.
For me, while I want the value of water to be based on my experience with it (swimming, fishing), I think it really is about how much I would pay as a consumer. I have two places I immediately go...
1) CA Water Utility Bills - over the past 15yrs from Berkeley to Sacrament to Walnut Creek... water bills are unclear, and don't provide much / any water quality info. At least not the ones I've seen. Also, water is cheap. In Sacramento we originally had a flat water bill, so usage was not connected with price.
2) Bottled Water - there used to be an purpose for it, now it's WAY too much. It's insane how cheap it's gotten. and while I often take a the sustainability component has gone out the door. If people only knew how much waste was included in a $.25 bottle of water.
Anyways, looking forward to the conversation and wanted to get the party started! :)
-adam