My personal perspective on ...

My personal perspective on water: As a biochemist, I fundamentally understand water's importance. Yet that being said, with how important it is, it is VERY hard to comprehend how our society is able to advance technologically at such an incredible rate, yet water is so left behind. In a lot of ways, I believe we have created systems that are failing us, even with how critical of a building block it is to our civilization.

Here's a bit from my experience that shapes my thinking: I spent summers in college working as an EMT, hiking, and fishing all through Yosemite. It was the most pristine nature I had ever experienced and I loved it. We used Iodine and hand filtration pumps to treat our water, YET, I also remember the horrors of getting Giardia multiple times... and they were traumatizing.

I later then traveled through South America learning to fly fish, I think I was 20 years old, and I was absolutely amazed to see our fishing guide drink directly from the rivers. Even in Yosemite National Park you couldn't drink from Vernal Falls, but here you could drink from a river that was flowing under a car bridge. It was at that moment that I remember truly empathizing with the impact we as humans have created around water (e.g. the amount of animal waste runoff contaminate).

Clearly I'm hopeful when it comes to water, or I wouldn't work for Brita. :)

Yet I also believe there's an immense amount of complexity around the issues. But if we can unlock the innovation, we have the opportunity to save millions of lives, and truly revolutionize the globe. Now that's a goal I can get behind.