Bottled Water Market: Smart Strategies of the Research and Development Process

The functional water bottle segment is expected to witness the highest growth, owing to increasing consumer inclination towards energy-based beverages with added minerals.

Bottled water is packaged drinking water that is purified and free from contamination. It is available in plastic and glass water bottles, and is the most convenient way for the body to fulfill its hydration needs being easily available in nearby retail stores and supermarkets. The market driven by the rise in healthcare awareness about waterborne diseases such as malaria, typhoid, diarrhea, food poisoning, and others.

Convenience is a major factor that supports the growth of this market. Moreover, the threat of waterborne diseases such as diarrhea, malaria, and typhoid encourages people to consume fresh and healthy contaminant-free water, which increases the demand for bottled water. In addition, premium quality and taste of bottled water is another major factor fueling the market growth. Rise in health awareness and ergonomic nature of bottled water as it is portable and convenient for use are other key factors that drive the growth of the bottled water market over the forecast period.

In 2015, the still water segment occupied more than two-thirds of the overall bottled water market volume, and is expected to maintain its lead throughout the forecast period. This is due to increase in inclination of health-conscious consumers towards the portability and convenience of bottled water.

Bottled water is the most convenient sources of water as it is available in various convenient packages, which enable consumers to carry them easily. These water bottles are handy and suitable for on-the-go usage. In addition, they are easily available in the retail and departmental stores, which supports the growth of the bottled water industry.

Top Investment Pockets

Currently, flavored bottle water segment has witnessed large-scale adoption in the bottled water market. Carbonated, still, and functional bottled water are other segments of the market. These segments are anticipated to witness increase in market share owing to rise in awareness about waterborne diseases.

Top Winning Strategy

The winning strategies mentioned below are the result of analysis of the key players in the bottled water market. The data obtained through press releases by the companies has limited scope to publicly available information. The key strategies tracked from the recent developments of the companies in this industry include:

Product Launch:  Various variants of sparkling water and carbonated water are launched in the market.

Mergers & Acquisitions:  Takeovers are implemented by market leaders to strengthen their reach to customers or enhance technical capabilities.

Agreements and Partnerships:  Leading players are signing supply & sales agreements and plastic bottles manufacturing partnerships to capture major market share and compete with other players.

Leading players invest huge capital in R&D activities to develop enhanced products to cater to the current demand. Key players operating in bottled water industry include Nestlé Waters, Hangzhou Wahaha Group Co., Ltd., The Coca Cola Company, Danone, PepsiCo Inc., Natural Waters of Viti Ltd., Icelandic Glacial Inc., Mountain Valley Spring Company, and Dasani.

Other bottled water companies in the value chain include (profiles not included in the report) Niagra Bottling, Apollinaris, Aquapura, Lithia, Nestle Waters North America, Persa, Mai Dubai, Malvern Water, Eden Springs Ltd., and Norland International Inc.

Key Findings of Bottled Water Market:

• Functional water is anticipated to grow at the highest CAGR during the analysis period.
• Asia-Pacific is estimated to continue to lead the market, growing at a CAGR of 10.6%, in terms of volume.
• China occupied more than one-third of the total share of the Asia-Pacific bottled water market in 2015.
• India is estimated to grow at the highest CAGR of 15.1%, in terms of revenue.
• Carbonated bottle water accounted for more than two-ninths of the global bottled water market and is anticipated to register a significant CAGR over the forecast period.
• Still bottle water accounted for the highest share and is projected to maintain its dominance throughout the forecast period.

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Source:  https://www.alliedmarketresearch.com/bottled-water-market 

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