CLTS is appropriate in some ...

CLTS is appropriate in some contexts but not all. We need to understand the context and be prepared NOT to use CLTS if it is deemed unsuitable, e.g. if the community has already been badly triggered by a previous CLTS campaign. We should also plan to include a wider Behaviour Change Communication campaign and forms of sanitation marketing where necessary to support our sanitation and hygiene awareness raising. Sustainable behaviour change is difficult to achieve and we need to learn from modern marketing techniques in order to have success. We are unlikely to have sustainable success in a very short period of time, such as 2 to 3 months.