Water Purifier Market by Technology Gravity Purifier, UV Purifier, RO Purifier Water Purifier Market is expected to garner $45.3 billion by 2022, registering a CAGR of 10.4% during the forecast period 2016-2022. Water purifiers are equipment enabled to remove biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi and other such impurities from contaminated water and making it safe for drinking. The penetration of water purifiers is relatively higher in developed regions while huge semi urban and rural areas in developing countries still remain untapped. Water purifiers emerged as a primary necessity for urban consumers in developing economies, since a decade, due increase in the level of water pollution. Countries such as India and China are likely to unfold attractive business opportunities in water purifier market in the coming years, due to huge customer base and high levels of water pollution. Get the sample PDF copy of Water Purifier Market Study @ https://goo.gl/U4ad8p ; The primary growth facilitators of world water purifier market include rise in levels of disposable income of customers, increased incidences of waterborne diseases, industrial development leading to water pollution and rising concerns towards health. However, increasing demand for packaged drinking water acts as a restraining factor, limiting the growth to a certain extent. Low market penetration in rural areas, is amongst the major challenges faced by the players due to lack of awareness towards health and sanitation. Top Factors Impacting World Water Purifier Market New Product Development The renowned market players have focused on launching well-equipped products with advanced water purification technologies. These players have heavily invested in research & development activities to introduce water purifiers equipped with reverse osmosis, ozone, ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies. Moreover, purifiers installed with Wi-Fi technology and filter pitchers have been launched in the market. The market players are expected to launch more innovative products & solutions to cater to growing demand for potable water. Deteriorating Quality of Water Diminishing quality of water is a serious health hazard. It poses huge risks to health causing various water-borne diseases. The declining water quality is a result of dumping untreated sewage, chemicals, pesticides, nutrients and garbage from industries, agriculture and municipal corporations into waterbodies. Most of the water supplied by municipal authorities in urban areas is unsafe to drink and requires further decontamination from heavy metals, virus, cysts, bacteria and other toxins. Industrialization is expected to rise leading to increased water pollution in coming years thus creating an increase in demand of water purifiers. Rising Demand from Developing Economies Increasing disposable income, growing industrialization, and high rate of pollution and population growth in the developing countries boost the growth of the market. Improvement in standard of living and growing concerns of health & wellness are expected to boost the demand for water purifier market in future. Therefore, the world water purifier market is expected to witness rapid growth in the developing economies in future. Marketing and Positioning Strategies The world water purifier market is highly competitive due to the presence of numerous players. Market players are constantly indulged in implementing innovative marketing strategies such as free demo, free installation charges and others to gain competitive advantage and differentiate their product offerings. Companies have heavily invested in improving their services, promoting their brands, streamlining distribution channels, and collaborating with major players to expand their market presence. As the market has witnessed robust growth in the past few years, new players are expected to enter the water purifier segment. Rigorous marketing and positioning strategies have been adopted by companies to build brand image and attract new customers. Increasing competition amongst the key players would attract more investments in the market in coming years. Increasing Number of Unorganized Players Several unorganized players operate in the world water purifier market. They manufacture, assemble, and sell water purifiers at competitive rates. These players primarily operate in the local markets and take benefit of the nonexistence of any certification or quality norms. They have low brand image and lack aftersales services. Although organized players capture significant share of the market, unorganized players are expected to pose a serious threat in future due to competitive pricing of the products. Increasing Demand of Substitutes Packaged drinking water has gained prominence among customers due to its ease of availability and cost-effectiveness. Moreover, growing income levels, increasing health concerns and changing customers taste & preference is driving the demand of packaged drinking water market. The key players in this industry are Bisleri, PepsiCo, Coca Cola, Nestle Waters, and others. Do purchase inquiry @ https://www.alliedmarketresearch.com/purchase-enquiry/1394
Taxonomy
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