There are small efforts made ...

There are small efforts made by many companies to help find alternative solutions for plastic. Thick, paper straws are a great example. Areas along the coast bans plastic straws. Reusable grocery bags in other areas, help reduce the impact. 

I believe it'll take viable alternatives to the "disposable" societal norm. I read an article that said Addidas is now making shoes from recycled plastics and India was using recycled plastics in their roads. Whether companies start fueling their energy needs from recycled plastic material or incorporating them into products, it will require a global effort to reduce and reuse existing plastic waste, while introducing innovative alternatives into the hands of consumers. 

Wouldn't it be nice if a milk jug was designed to be easily converted into the shape of a bag for reuse? Recyclable orgamy.